Design work from Helena Jaramillo
facebook.png

Facebook

As part of the Public Content team at Facebook, I was involved in two main projects that focused around bringing high quality content to Facebook. I designed for various platforms including iPad, iPhone, feature phones, and desktop web. 

My main project consisted of redesigning the 'Pages' page for both the native app and desktop web. My responsibilities included re-examining the data being used for the pages, as well as the UX and visual design. I built UI prototypes for both web and iOS using Quartz Composer, as well as HTML and jQuery.

Problem

Problem

The exisiting page didn't offer a clear value structure,both in terms of data as well as visually. This design worked well for power users, but left lighweight users in the dust. The challenge presented was: how can we get this page to work for those lightweight users?

Solution

Solution

A major part of this redesign was to decide what kind of Pages we would surface, and how we could determine what were the best pages to recommend. Visually - in order to cater to lightweight users, we decided on a large hero image that is determined to be the best suggestion. 

A requirement of this project was that liking a page should be recursive without being disruptive. For this, I came up with a solution that involved a light overlay over a liked page that turns into a modal that leads to more or less endless chaining.

Role & Process

Role & Process

As the sole designer on this project, I was left with the responsiblity of sorting through legacy data uses and determining the best interaction and visual design. I worked closely with PM who contributed along the way, and came up with the initial challenge.

Learnings

Learnings

The biggest challenges of this project came with legacy language around Pages, as well as changing user expectations and understanding surronding Pages. Additionally, Pages were displayed in a variety of ways throughout Facebook, so the design had to be something that could be used throughout other parts of Facebook.